Primo Piano.
The context
New management takes over a seafood restaurant that came with a previous — and rather different — brand. It is the most delicate moment in the life of a venue: long-standing customers compare you to how it used to be, and new ones do not yet know who you are. What was needed was a change of style that declared the new chapter without throwing away the value of the place.
What we do
Website, social, video and consulting: the whole story of the restaurant, built from scratch around the new management. The style has changed — tone, imagery, online presence — and the work continues on the front that matters most for a restaurant: local identity, meaning becoming the place that comes to mind in Lissone when someone says “fish”.
Why it matters
Because a change of ownership communicated badly burns you twice: it loses the old customers and confuses the new ones. Here the communication started alongside the restaurant project rather than after it — and that is the difference between chasing an identity and building one.
"The client's own words go here — a real quote, gathered for the purpose."
Who is behind this: Drop Promotion is the web, graphic and multimedia studio in Lissone, just north of Milan, that pairs advanced tools with a real relationship with the people it works for.
